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Product Marketing
About Product Marketing
Product marketing is the process of conveying about a good or service to customers. It includes defining the scope of the product line, identifying potential markets for a product, determining optimal pricing for the product, encouraging potential customers to purchase the product, and finding the best distribution methods for delivering the product to customers or to sales locations.
What is Product Marketing?
Product marketing is the art of creating demand and desire for your product by understanding what a customer wants and how can your product fulfill that want. Through product marketing, you tell your customers what your product can do for them, and aim at engaging, converting and retaining the customers. The value of product marketing is derived from a deep understanding of the market, the customers, and their needs.
Why Is Product Marketing Important?
Product marketing helps in presenting a product to your potential customers. After spending months on developing a product, product marketing helps you answer the following questions:
- What is the product?
- How is it useful to the customers?
- Is it worth my money?
- How is it better than the competitor's product?
- What are the benefits gained from this?
- Are there any free trails available?
- Why should anyone buy it?
- Is there a demand for such a product? Or how much demand will it raise in the market?
Once implemented properly, product marketing can help build a strong presence for your product and boost its sales. It also helps in increasing the awareness, generate leads, inform about the functions and benefits of the product, and increase customer retention.
What We Offer
Product marketing can be a complex procedure to plan and execute. We at Commitbiz help in researching the market and devise a plan for the positioning and messaging of the product. Our team of experts assists you in all the facets of product marketing, like product registering, product listing and product launch. To reach the most number of potential customers, you’d need to have a strong and bigger network in the market. For a comprehensive product marketing solution, Commitbiz has got you covered. Do get in touch if you are planning to launch your product in Dubai or the rest of the UAE.