All You Need to Know About Advertising License in Dubai

by Zaara 23, Aug 2019

One such emerging business having huge demand due to increase in setting up of other businesses is in relation to advertising. An advertising agency is something which comes in huge demand due to the increase in other sectors of business. When investors set up businesses, it is necessary for such businesses to be advertised in public and hence here comes the need for proper advertising agencies which will help these businesses to grow among the public of the country. So, it simply denotes that, growth in other sectors of businesses leads to growth in the Advertising sector. Hence it can arrive at that opening advertising in Dubai is certainly an advantageous prospect. 

Legislation Regulation

In order to set up an advertising agency, the entrepreneurs and investors are required to comply with various legal requirements. Although opening or setting up an advertising company is not a tough task, the tough task comes after setting up the agency. These advertising companies are required to comply with the guidelines and the advertising standards published in the official gazette of UAE.

Generally, the registration of an advertising agency is the same as that of any other type of business. Our company incorporation consultants in Dubai can assist with the registration process for getting an advertising license in Dubai.

Services Offered

The KHDA provides for the following mentioned mediums of promoting advertisement:

  • Print Ads
  • Billboards
  • Radio and television ads
  • Multimedia advertisements
  • Email campaigns

Other requirements which are expected by every advertisement agency to comply with are, they must -

  • show respect for the religious beliefs;
  • respect people’s privacy;
  • not be offensive;
  • contain the name of the agency creating them;
  • be impartial;
  • present accurate information.

Steps to Get Advertising License in Dubai

The procedure for obtaining an advertising license in Dubai is much simpler but is a time-consuming process. The authority responsible for issuing media license in Dubai is The Media License Department. The steps are mentioned below,

Initial approval certificate, IAC

Business owners are required to submit the relevant documents to the DED, Department of Economic Development, the Initial Approval Certificate requires an initial approval by submitting the relevant documents including the passport copies of the owners and all other required documents to the Department of Economic Development (DED).

Trade Name Certificate, TNC

Trade name certificate is a certificate which issues trade name and payment reservation, it is considered as the second main step in setting an advertising firm in Dubai.

Office Requirement

After completing the formalities mentioned under the IAC and TNC, the company’s named requires office rental contract. The minimum office requirement under the license set up is approx. 200 sq/ft. The rent for such office setup also varies depending upon the location.


The final completion of the process of obtaining a license requires the signature on the memorandum. Such signatures are to be obtained in the court.


The main permissions which are required from the Dubai government are,

  1. Permission from Dubai municipality is required in relation to the contents and images for the purpose of advertising such in Dubai.
  1. Permission from Road and Transport Authority in relation to ads placed on pavements or at the side of public roads.
  1. Permission fro National Council is required for the approval for the activities to be performed. These activities require a certain fee, such fee usually ranges from AED 5,000 to AED 10,000. The approval process usually completes within 2-3 weeks. NMC including DED might ask for some other external approvals as well.
  1. Permission from the Department of Economic Development (DED) after submission of all the necessary documents and final payment the license after such permission is issued.

Apart from all the legal formalities, Dubai Media City is responsible for operating all the major license activities in the Media field. For the purpose of establishing a company in Dubai is to find a local agent who will sponsor your business and who’s share would amount to 51% in the company.


After reading the above-said procedure of getting an Advertisement License in Dubai it is clear that although the process is smooth but involves proper regulations and approvals from the various authorities. Advertisement is one of the strong competitions in the Dubai Market field is growing day by day due to the demand in such a sector. If you are interested in setting up an advertising company in Dubai, you would need an experienced consultant who would help you from scratch in setting up a business in Dubai. We at Business Setup consultants set up in Dubai can help you in providing such business solutions. Contact us – we’d be happy to help.


Which department provides approval for advertising activities in Dubai?

Dubai Municipality approves advertising content.

Does display ads on roads require approval?

Yes, permission from Road and Transport Authority is required.

Which is the best place to start an advertising agency in Dubai?

Dubai Media City can be a wise option.

What are the basic criteria to be followed to advertise in Dubai?

The advertisements must be

  • Religion and culture-sensitive

  • Unoffensive

  • Impartial

  • Reliable

  • Respect privacy etc.


How big must an advertisement agency in Dubai be?

It should be a minimum of 200 sq. ft.