70% of content marketers are creating more content than they were creating one year ago!

You must have heard the saying, “content is king”. All digital businesses have woken up to the importance of content, and with the recent ‘Phantom update’; the stress on content quality is even more profound. We are a leading marketing agency headquartered in Dubai, with offices in London and Abu Dhabi offering wide range of content marketing, SEO marketing and branding services to our global clients.

Why Does Your Business Need a Content Marketing Strategy?

If you want your business to prosper, you need to publish informative, useful, thought provoking and sharable content. However, just publishing content randomly is not enough. You need to have a well-designed and documented strategy for content creation and publication, in order to judiciously allocate the marketing budget, and effectively manage content while feeling less challenged in the unforeseen scenarios.

There is no definitive template for marketing content strategy; therefore you need to avail services of professional content strategists like us who can understand your business and customer needs, and outline a content marketing strategy plan to address those needs. In a nutshell, your business needs a full-fledged content marketing strategy, if you want to -

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  • Innovate your business case
  • Create business value through content
  • Plan for any obstacles and opportunities in digitizing your business
  • Create audience personas and content maps for better prospect targeting
  • Convey your brand story and message to the target audience

Our Process for Creating a Content Marketing Strategy

Our content marketing strategies involve the following 3 steps:

  • Initial Research: In order to drive your content marketing efforts, we conduct initial research which includes:
    • Keyword Research
    • Research into the demographics and buyer personas of the target audience
    • Competitive analysis of the existing search ranking, content and social activity
  • Creating Content Development Strategy: We figure out which content will work best to achieve your content marketing goals. Our strategy creation includes the following steps:
    • Creating a content calendar
    • Following SEO best practices
    • Creating a benchmarking strategy for topic and theme generation
  • Creating Content Distribution Strategy: Your content is of no value if it doesn’t reach your target audience. We leverage paid media and other promotional techniques to ensure that your content reaches your target market and is viewed in time. Our solutions encompass:
    • Creating strategies for content amplification
    • Sponsored content recommendations
    • Incorporating social promotion techniques
    • Inbound and outbound marketing

Content Marketing Services We Offer

We offer an assortment of content marketing services and also assist our clients throughout the entire content marketing process, which includes –

  • Competitive Content Analysis
  • Content Marketing Plan
  • Content Strategy Creation
  • Creating Content Marketing Strategy
  • Developing an Editorial Calendar
  • Content Inventory & Audits
  • Content Development
  • Content Distribution and Promotion Plan
  • B2B Content Marketing Strategy

One of the most important parts of our content marketing services is content creation, which we accomplish by using Search Engine Optimization and Social Media best practices in mind. These include:

  • Articles
  • Blogging
  • Case Studies
  • Email Marketing
  • Infographics
  • Press Releases

Contact Us to Ensure Content Marketing Success

We are one of the leading marketing companies in the Middle East creating integrated online marketing strategies to promote your digital content across established online audience. We develop effective content strategy for B2B marketing that offers following advantages to our clients:

  • Creates better brand connect
  • Educates customers
  • Enhances site traffic and downloads
  • Facilitates target customer segment profiling
  • Generates leads
  • Identifies content that's working
  • Improves conversions
  • Improves search engine rankings
  • Increases brand awareness

Our team understands that creating content which delivers results is not easy, and therefore, we create effective content marketing strategy that helps you connect with the target market and increase sales. Contact us to streamline your content marketing strategy, and drive in the profits.

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