Dubai is all set to host the mega fair Expo 2020 which was awarded by The Bureau International des Expositions (BIE), a general assembly in Paris on 23rd November 2013. This is going to be the first time that the World Expo will be staged in the Middle East, North Africa and South Asia (MEASA). Expo 2020, a remarkable platform for international dialogue to create and innovate things for the progress and cooperation of a city or a country representing the technology and ideas. Expo 2020 is going to be a significant technical fair that would be different from any world fair before it. This expo 2020 will be focused on innovative technology, creativity and the infrastructure itself will be shown in digital cities.
Expo 2020 predicts its guest list will touch to 25 million visits, with more than 70 per cent will be the foreigners. This expo is going to drive the attraction of the largest proportion of international visitors in the 168-year history of World Expos. More than 133 countries will participate in the Expo 2020.
The straight two-hour meeting was held by the authority, key government departments from several sectors are all set to serve such a huge number of visitors. Staring from the airline services, hospitality sectors for million people, transportation integration and medical hub for the visitors are the prime industries to be focused on.
Working on a proper plan of action that includes logistics, immigration, transportation, marketing industry and tourism, the committee's goal is to provide smooth and integrated services. So The preparations for the upcoming World Expo, which will be the first to be held in the region is currently going on a faster pace.
Chairman of Higher Committee of Expo 2020, Shaikh Ahmad Bin Saeed Al Maktoum, formed the City Readiness Committee in March to supervise and see the condition and coordination of local and federal members and ensure that Dubai is ready for the mega technical event.
Director-general of the Ruler’s Court of Dubai, Mohammad Ebrahim Al Shaibani chaired the last meeting in the presence of a large number of committee members, including, Minister of State for International Cooperation, and the director-general of Dubai Expo 2020 Bureau, Reem Al Hashemi.
Also in attendance were Major General Mohammad Ahmad Al Merri, Director-General, General Directorate of Residency and Foreigners Affairs (GDRFA) in Dubai; Paul Griffiths, CEO of Dubai Airports, as well as several working groups from the RTA, Dubai Municipality, DRFA, and Dubai Airports.
According to Al Shaibani said the plans for the expo has, already under implementation, with the collaboration of various Dubai institutions, and this team will definitely achieve its goal and able to create a successful historical event.
Opportunities from the Technical Event
The mega technical event will definitely stand out to be the exceptional fair in this era. The business opportunities in the UAE is already set its pace. Investors from all over the world are eagerly waiting to incorporate their business venture all over the UAE. hospitality sectors, medical tourism, real estate, various small and medium enterprises, information and technology industry are some of the significant firms where the opportunities will increase in a vast range.
Sustainability is a result of the combination of technology, policy and people’s daily lives. Understanding this interplay is a crucial weapon for creating sustainable cities. Basic knowledge of sustainability in an urban area, urban environmental technology, and urban management is assumed in Expo 2020. The biggest challenge for policymakers and governments is how to influence the development of intelligent collaborative planning processes given digitalization, the fanatic pace of technological change, global warming, climate change and raising the sustainable development needs on the one hand, and the hesitation to organizational change and change in our lives in the other. Over 275,000 jobs are expected to be created that can be the vast opportunities for the citizens as well as the outsiders. It gives enough reason for people working in the city to cheer. Hosting the Expo 2020 will definitely transform the economic activities of Dubai.
Dubai is all set to organize its mega event. Preparation to serve such a massive number of customers is almost done. Government authority has taken all the required steps to fulfill every demand for Expo 2020. We at commitbiz is here to assist you in setting your business venture in the UAE. Registration, licensing, and all the legal procedures with the proper business consultancy. To set up a business is a foreign country can be a troublesome process for the outsiders. We will be glad to make your business a successful one in the UAE. Contact us to get the information and services in detail about our company.
What were the different kinds of marketing strategies used to promote the Dubai Expo 2020?
The various marketing strategies were as follows:
Press Conference in the UAE
Online Advertising in the UAE
Television Broadcast globally
Neo Search Engine Optimization
Omnichannel social media marketing globally
Content marketing through various consultancies
Influencer marketing from tourism-friendly nations, etc.
What is the rank of Expo 2020 in terms of economic impact on global events?
It has the 3rd rank after the Olympic Games and the FIFA World Cup.
What was the theme of the Expo?
It is ‘Connecting Minds, Creating the Future.’
Which authority focuses on the empowerment of the creative communities in Dubai?
Dubai Creative Clusters Authority.
What does the authority primarily target?
Interior design, fashion design, graphics, architecture, digital design, and industrial and product design.