What Is Sharjah Tourism Vision 2021?

by Zaara 30, Jan 2020

The United Arab Emirates has always attracted tourists to flock in the country due to its skyscrapers, state-of-art infrastructure, and rich culture. Dubai and Abu Dhabi are next in line to garner the attention of tourists into their city. It is now time for Sharjah to shine.

The Emirate aims to attract 10 million tourists by 2021 through its initiative ‘Sharjah Tourism Vision 2021’. It is the same year when the UAE celebrates 50th year of her founding. The 2021 vision is based on endorsing the destination as a family-oriented leisure spot with better-quality tourist experience through innovation, ensuring that high-quality tourism facilities are available through partnerships and collaborative efforts while improving the destination in cultural and heritage tourism.

Sharjah Commerce and Tourism Development Authority (SCTDA) in collaboration with its partners in the tourism sector, will adopt four strategic pillars. They are:

  1. Promoting the Emirate as an idyllic family tourism destination by proposing distinct packages and provides specially designed for families
  2. Utilizing an innovative tourism approach to improve the tourist experience through the provision of innovative solutions
  3. Enhancing efficiencies in the tourism zone through partnership and collaborative action to offer world-class tourism facilities and capabilities
  4. Promoting the cultural and heritage elements among families to build Sharjah as a global cultural hub

SCTDA said that it would promote Sharjah as a family tourism destination by offering distinct packages to the families. The department is also focusing on seeking more public-private partnerships to ramp up visitors’ overall experience. The target had been set after analyzing factors that affect tourism at the local and regional level. They also have formulated a clear plan to promote tourism to Sharjah.

The main aim of this vision is to build a platform to unite all the initiatives, efforts, and tourism programs under one umbrella, to provide industry players and stakeholders with the ability to reach the stated goal, and allow the tourism industry to play a noticeable role as one of the most significant economic sectors in Sharjah. Sharjah Commerce and Tourism Development Authority will play a key role in coordinating tourism activities through a collaborative effort involving partners in both the public and private sectors. They will expand the existing tourist attractions and build on the success of festivals and special events. The Emirate is also looking to expand tourist numbers through exhibitions and conferences and enhance Sharjah’s reputation as a significant international cruise tourism destination in the region.

Sharjah Tourism Scenario

Tourism is said to be the major contributor to the economy of Sharjah. With visa obtaining being at ease, there has been a continuous growth in both these nationalities to the Emirate of Sharjah. Sharjah Investment and Development Authority (Shurooq) uninterruptedly highlights Sharjah as one of the regions fastest growing and most striking prospects to both tourists and investors. Some of its vital tourism and hospitality projects include the developments, Al Majaz Waterfront, Al Montazah, Al Qasba, Flag Island, Heart of Sharjah, Al Noor Island, and Eco-tourism projects.

These represent some of the most exciting destinations and strengthen the diversification of Sharjah’s tourism and infrastructure, and its substantial support to the local economy and foreign investment.

Vision 2021 is set to boost the tourism sector of Sharjah, and hence this is a great time to start a tourism business in this Emirate. If you are looking forward to starting a company in Sharjah, then we at Commitbiz can help you with it. Our advisors have years of experience in this field and make the process hassle-free. Contact us today – we’d be happy to help you!