The world has moved into a digital phase - everywhere we look; people are tapping away on their smartphones and consuming content. Now, if you think you are a thought leader, social media guru, have opinions, have captivating content, or an influencer in the UAE, then this guide is all you need to know.
Social Media Influencing is a big business currently with a market value of around USD 1.3 billion. But, whatever the figures are, there is no escaping the fact that there is money to be made on social media. In the United Arab Emirates, influencers charge an average of USD 1,000 to 5,000 for a single post with some commanding fees up to USD 10,000.
Who are Social Media Influencers?
For those who are not aware, social media influencers are people attempting to monetize some form of personal creativity through regular posting, hoping to attract a large number of followers, and in turn advertisers, or to be picked up by a brand for a paid contract. For those wondering how to get a social media influencer license in Dubai, Abu Dhabi, Ras Al Khaimah, Fujairah, Sharjah or Umm Al Quwain, read on!
Why Become a Social Media Influencer in the UAE?
Social media influencers have a reputation, authenticity, and credibility in their chosen field, such as makeup, travel, pets, food etc. The influencers post regularly on social media platforms to highly engaged followers. Here why become an influencer if you want to make money via social media -
- To discuss and share your passion for your chosen niche.
- To get freebie products and experiences from your favourite brands to promote them.
- To contract with brands in your place and get paid to represent them - earning a side income or generating your main revenue stream.
- To boost your existing business.
Social Media Influencer License in the UAE
The transformation of social media into a distinctly commercial creation has not gone unnoticed in the UAE, and the government wants to professionalize this growing sector. The National Media Council (NMC), which is in charge of all media-related activity in the UAE, including social media, issued licenses to all social media influencers.
If you want to become a social media influencer, either obtain an individual license or get into a contract with any of the influencer agencies certified by the NMC. If you decide to go ahead with a certified agency, then you won’t need to bear the cost of the licence, but do keep in mind that these agencies come with their set requirements which could limit your creative freedom.
Do all Social Media Influencers need a License?
No, not all social media influencers need a license. If you are a social media influencer who is not monetizing your online activities, you are exempt from needing a social media influencer license. This also includes social media influencers who receive samples and freebies.
The license is only needed when the social media influencer is being paid. The regulations apply to national, resident, and visitors to the Emirates. If you’re a company using a social media influencer to promote your brand, you need to have a legit permit.
How can Commitbiz help you Obtain a Social Media Influencer License in the UAE?
For all the social media influencers out there, we at Commitbiz can arrange a Dubai trade license followed by a social media influencer license from the NMC so that you are fully set up as a fully licensed influencer and can legally engage with brands to earn money from your online activities promoting them.
Contact us today - we’d be happy to assist you!
Who Are The Top 10 Influencers In UAE?
As of 2022, the top 10 influencers of Dubai are as follows -
Rawan Bin Hussain
Nazriya Nazim Fahadh
Nawal El Zoghby - نوال الزغبي
Mohammed bin Rashid Al Maktoum
What Is The Cost For Acquiring A UAE Influencer License?
The cost of a social media influencer license uae is AED 15000. It’ll be valid for 1 year. But if you’re in a contract with any of the influencer agencies certified by the National Media Council, then you won’t have to pay for the license. The agency will take care of it.
What Are The Requirements Before Applying For A UAE Influencer License?
Before applying for your influencer license in UAE, you’ll have to acquire -
UAE Residency Visa
Which Are The Top Influencer Marketing Agencies In UAE, 2022?
The top influencer marketing agencies for influencers in UAE in 2022 are as follows -