In the global economy, business owners want to be outstanding in their field of operation. In a competitive scenario, every business comes up with unique and innovative ideas to divert and attract consumers. Intellectual Property Rights is an essential part of business today. IPR allows your products to be distinguished from other products. Registering a trademark is necessary to set up a business in Dubai. It not only acts as a shield from the pirates and hackers but also ensures a competitive edge for the company.
What is a Trademark?
Trademark is a sign which distinguishes goods and services of one brand with the other. It includes name, phrase, word or symbol. It protects the uniqueness of business enterprises. Trademark in Dubai is protected under the Federal Law No. 37 of 1992. The UAE Ministry of Economy is the authority responsible for the trademark registration in Dubai. Trademarks are protected according to classes. There are 45 classes in total, including goods and services. The protection period is ten years and can be renewed after remitting additional fees. The legal entities can only register trademarks.
How to Register a Trademark in Dubai?
Registering a trademark in Dubai requires the following process:-
1.Searching for Trademark
First of all, the Ministry of Economy checks whether a similar trademark exists or not. Search is conducted online. Not all trademarks can be registered. Only the trademarks which are not previously in use can be registered.
The application form for registration should be in prescribed manner and form. While applying for documents are to be submitted:-
- Copy of trademark design
- Receipt showing the payment of an official fee
- Power of attorney
- Commercial license
- Passport of the applicant
- Contact details of the applicant
3.Payment of Fee
After applying, it is mandatory to remit the required amount of fee before the UAE Ministry of Economy. The application fee is AED 1000.
The evaluation of the application will be done by the Ministry of Economy. Any defect in the filing of the application or improper particulars will result in the rejection of the application. Communication of the result of the evaluation is to be made within thirty days.
The trademark in at least two newspapers. The applicant should bear the cost of publication. Once it is published, it is open for the public to raise opposition.
Once the defects in the application are modified, and the opposition raised is rectified, the MOE shall register the trademark. The MOE shall also issue a certificate of registration along with the date of registering the trademark.
Why is Trademark Important for Businesses?
It is essential for business owners to have an idea that the trademark helps to grow the business, and it is an asset to the business. Following are some of the reasons showing the importance of trademark for a business:-
1.Effective Communication Tool
Trademark is an effective communication tool, which conveys intellectual attributes and messages about the company and their reputation.
The trademarks grab the customer's attention and help to identify the product quickly. A brand is a critical element in a customer's purchase decision. The reputation of the business can be easily communicated through brands.
3.Valuable Asset for Business
Trademarks provide value to the business and carry goodwill. When the business grows, it imparts value beyond the core business area. Trademarks are a critical asset to the business.
Trademarks give legal ownership and prohibit others from using it. It is an exclusive right to mark your products. They carry legal power to protect the brand as intellectual property. Therefore, a trademark is concrete proof that the business gives legally protected rights.
5.Creates a Competitive Edge
Trademarks build a wall between the company and its competitors. It helps to put an eye on the competitors and helps to innovate and expand the business.
Why Avail Professional Services?
IP services require legal expertise and assistance. By seeking the service of a professional, legal documentation shall be done at ease. The registration of the trademark involves legal procedures. All proceedings, including application to granting, can be managed professionally.
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