How to Build a Winning Startup Culture from Day One?

by Zaara 28, Apr 2022

How to Build a Winning Startup Culture from Day One?

Building the required company culture from the outset would give your startup more chance of UAE success. Happy employees are 12% more productive than the average employee, so it helps to have a strong company culture from the beginning. It will also help you retain talent into a winning culture and raise profits. Get it right, and employees will be clamouring to work for you, and customers will want to buy into your culture.

To create a ‘happy’ and successful startup from the outset, be ready to:

  • Define your company values
  • Hire people who fit
  • Communicate your culture
  • Show appreciation
  • Evolve your culture as you grow


Define Your Company Values

Setting core values and ensuring that the team upholds them from the word 'go' will help you develop your business the way you want. It will also provide the platform for a great team to develop.

Be personal. Base your beliefs on what you believe in. Do not attempt to imitate other popular startups' principles. While these businesses may seem to have cultures identical to yours, the founders' core values may be very distinct. Only you will understand what ideals you want your organisation to stand for.

Build your values into your strategy and make sure everyone involved in the startup upholds these from the outset. Transparency, versatility, inclusivity and staff empowerment are typical themes to remember.

Determine how you want to accomplish things in terms of structure and hierarchy. It covers everything from company activities to mission division, performance measurement, team building, and incentives. Being transparent and accountable at the beginning will build confidence in your startup.

Hire People Who Fit

The culture of business boils down to individuals and the acts they take. So it's essential that the people you employ know, and obey, your business values.

Establish clear selection criteria focused on the core principles to prevent staffing errors. It will help you create a team with common mutual goals, encouraging individuals to work successfully together.

Developing a strong company culture, or at least the principles on which to create that culture will allow you to attract the most talented people.

Be open about your values and the community you are developing as you interview applicants. Check their interpretation of your beliefs and what they feel they represent. It will make it easier for you to decide which candidates are the best fit.

Communicate Your Culture

Once you have a great team in place, you’ll want to keep them. Keeping employees informed gives them a sense of ownership and purpose in the company.  It helps drive engagement. Good communication isn’t just about management. It’s about all levels of a business, as well as customers, suppliers and other stakeholders. By winning the award, the company has shown that it has developed a culture it can be proud of and intends to communicate that culture to attract and retain talent.

Show Appreciation

One way to express gratitude is to get them and 'Hi5' out of your computer. For the modern age, it's like a genuine 'high five.' Hi5 is a new generation of tech companies offering new ways to enhance the industry’s culture. The idea is to give people' enabler instruments' so that they feel more interested. It is going to boost efficiency.

As well as displaying gratitude, users will view individuals and rate them anonymously. Managers can track employees’ progress and, through a dashboard, monitor priorities and values throughout the company.

Investing in technology to demonstrate gratitude helps to build a tech-savvy workforce. It can also be an easy way to introduce a friendly and inclusive work atmosphere.


Offering perks is a more convenient way to express gratitude. But be creative: think about what will make a difference to the morale of individuals and teams, be it free breakfasts, fitness lessons, flexible holidays or guest lecturers.

Evolve Your Culture as You Grow

Company culture is continually nurtured to represent the direction you and your executives want to take.

You would almost certainly continue to follow your core values, but there are bound changes to the direction you want to go in once the company is up and running.

Study the culture of industry daily. Consider how effective it is and how effective the team is in handling.

Consider an annual review of the culture of your company and invite all workers to participate. If the analysis shows that your culture is not as influential as it should be, act quickly to fix the issue.

Changing your business culture will allow you to build your core values and ensure that your team maintains these values as the company develops.

Make Culture a Priority

Building a great corporate culture doesn't happen overnight, but you need to be clear from day one with your values. Once you have defined them, ensure that everybody upholds them. That includes you. And be prepared to tweak them.

The most successful companies are continually evolving and shifting direction, and their corporate cultures are also changing. But whatever happens, the culture is still at the heart of the business.

The experience of an ideal start-up community is made up of four main factors:

  • Passion is why work does not always feel like work, and it is worth the long hours. It's what determines the company's life and serves as a great team motivator.
  • Personality is what makes you unique, just like you—what can't be found anywhere.
  • Agility is the capacity to flow at a rate of knowledge and information that significantly enhances all business facets. It is the most noticeable aspect since it can be recognised in the way employees operate, organise offices, and hold brainstorming sessions.
  • Authenticity has to do with the right and reverence of the own identity of each person. Bureaucratic businesses strive to have procedures and a strict chain of decision making about all. The contrary is inside the ideals of the start-up community.

What Makes Startup Culture Different?

Start-up culture varies from the corporate culture because it usually represents the team's personalities and passions. It is not to suggest that workers do not affect more progressive organisations’ atmosphere, but rather that individual contributions have a more significant effect on start-ups or smaller businesses.

Furthermore, start-up cultures often have better work-life balance and more flexibility than corporate cultures since emphasising individuals. Small teams can accommodate staff more, which encourages a healthy work-home relationship from day one. It naturally leads to exciting and unique employee perks associated with startup culture, including open vacation policies and free lunches.

Why Define the Culture of your Startup?

The failure to replicate start-up culture in other sectors is critical due to the lack of knowledge of start-up culture. It is not something which can be faked or pasted on top of an existing organisational framework. It works from the foundations up into the ethos of the organisation.

It is much more likely for unmotivated workers to make mistakes. It leads to low job quality.

When it comes to creating a passionate and productive workforce, entrepreneurs have two significant advantages over conventional businesses.

  • They attract young, passionate experts.
  • They are only capable of recruiting a few employees at a time.

It provides an opportunity to build up a company’s culture from day one, starting with the founding team.

Startup Culture – When Done Right, It Can Mean Everything

Startups are well known for their distinctive and vibrant cultures of businesses. This kind of environment contributes to the creativity that has changed the world and boundary-breaking ideas.

It is not as easy as purchasing a foosball table and giving everyone a beanbag chair to build a strong, inclusive, efficient company culture. It begins with an attitude and a collection of simple convictions.

It takes effort to build a start-up culture if you are trying to revitalise your corporate culture to imitate a start-up or launch your company.

In general, it is the culture that is the backbone of every organisation. A startup can be the differentiator that can help it attract and maintain the best of talent and help set up a thriving market. An excellent working atmosphere can also help to build a differentiated place for top investors.

It is therefore advisable that start-ups concentrate from day one on building a culture. A culture that is well synchronised with the mission of the brand can not only provide a competitive edge but also contribute significantly to the success story of the brand.

Building an ambitious, strong company culture for a start-up is one way to help ensure your business’s longevity. It is a great start to build a corporate culture that will last as the team evolves and the organisation gets bigger, taking time to figure out how the team thinks and what the shared values are.

If you need help setting up your company in the UAE, we at Commitbiz can help you. Our business incorporation, business license, accounting and bookkeeping, corporate secretarial services, IP, Local Sponsor, and much more. Contact us today for more information.

Start your Entrepreneurship Journey Today in UAE from AED 5,500

Commitbiz will help you with every step of your success journey. You can get one-on-one mentorship from our experts and get guidance on how to clear the legal proceedings and grow your business.

Know More