An artificial intelligence (AI) news anchor is to refine Middle East TV screens, following an agreement between broadcaster Abu Dhabi Media (ADM) and Chinese internet company Sogou.
Abu Dhabi Media is the official media organization of the Government of Abu Dhabi, with 24 brands operating across various broadcast and media platforms. It is one of the fastest growing, multi-platform media organizations in the Middle East providing with unique and compelling content and targeting a wide base of audience regionally as well as internationally. Being one of the top media organization, Abu Dhabi strives for innovation and success with new evolutions under the media industry as well as in the media development plans.
World’s First Arabic Speaking AI News Anchor
One such development took place when Abu Dhabi Media (ADM) on April 28 announced that it has entered into a partnership agreement with Sogou, the operator of China's second largest online search engine. The said deal encompasses the development of an Arabic speaking AI news anchor which is going to be the world's first Arabic speaking AI news anchor. The said announcement was made during a special ceremony at ADM’s headquarters. The agreement was then signed by His Excellency Dr. Ali Bin Tamim, General Manager of ADM, and Wang Yanfeng, General Manager of Voice Interaction Technology Center of Sogou in the presence of Omar Sultan Al Olama, UAE Minister of Artificial Intelligence.
“It’s more steady than a human, it never makes mistakes,” said Wang Yanfeng, general manager of Sogou’s Voice Interaction Technology Centre, during his visit to Abu Dhabi to announce the deal. "For breaking news, it can be there any time, on screen.
With Sogou's technology, textual input can be transformed into corresponding lip movements, which thus provides users with a customizable interactive experience. It keenly focuses on natural language and deals with machine learning. Sogou has developed industry-leading capabilities in real-time audio and video synthesis. Apart from these, the AI news anchor has got the following specifications-
- Incorporating the industry-leading algorithms
- latest advances in speech synthesis
- image detection and deep learning
- presenting a lifelike resemblance of a professional human anchor
- providing an increasingly seamless experience to viewers
ADM Aims to Enrich Media Content Through Innovation.
"The use of artificial intelligence and technological tools in the media sector will result in a qualitative leap forward within the media landscape in the UAE and the wider region,” said Omar Sultan Al Olama, UAE minister of Artificial Intelligence.
"The use of these advanced solutions will benefit the industry by enriching media content, supporting media research, and providing new opportunities for young professionals to build new skill sets suited to future media channels. The deployment of this advanced technology presents us with the opportunity to further define the future of the sector in a way that benefits all members of society."
The lifelike AI news anchor is definitely going to be a huge development in the media industry and certainly will enhance the broadcasts efficiently. These AI anchors are built with the ability to interact through facial expressions with the Arabic language and can replace the traditional human anchors by providing news broadcasts 24/7/365 potentially.
Dr Ali Bin Tamim, director general of ADM, said: “Through this agreement, Abu Dhabi Media will develop this technology and present it to its audience, enhancing the company's presence and the quality of its content, further bolstering its leading position as one of the most prestigious media establishments in the region and the world.” This is in line with Why the future is Dubai!
Sogou Inc. (NYSE: SOGO) is an innovator in search and a leader in China’s internet industry. Sogou’s technology provides innovative solutions transforming traditional media standards. It has its mission to make it easy to communicate and get information. Sogou has grown to become the second largest search engine by mobile queries and the fourth largest Internet company based on monthly active users (MAU). Sogou is also the forefront of AI development, having the main focus on natural interaction and significant breakthroughs in voice and image technologies, machine translation with Q&A.
China’s Walk to Be a Global Leader
China has always been ramping up to become a global leader in AI by 2030. China, being the world's largest economy is not home to 6 of 11 biggest AI start-ups. Since November 2018, China’s state news agency Xinhua has been using AI anchor which is capable of presenting the news in Chinese as well as English. This state-based, Xinhua News Agency also signed a deal with the new York-listed search engine operator thereby introducing the “composite anchors” with similar AI technology. These composite anchors are available through Xinhua’s internet as well as mobile platforms.
Wang Yanfeng, General Manager of Sogou’s voice interaction technology said that the company is getting a lot of inquiries for its AI technology from all around the world and they hope to sign more agreement regarding the same this year. He also added that "The technology can also be used for teachers, doctors, and lawyers. Our next step is to launch an AI-driven lawyer in China next month.
With this huge introduction of AI technology in Abu Dhabi, the Abu Dhabi media is going to take a huge qualitative leap forward and hence indirectly affecting the media business therein. Experts reveals that this step is going to be a huge success in Abu Dhabi.
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