Colors! Red, blue, yellow and green.
Coloring your brand is not that easy as it seems.
Among the hundred and thousands of magnificent shades available, which one is the right one for your brand? It’s the question of your brand’s identity. The psychology of color is simple; each color evokes an emotion. Best way to reach and stay on your consumer’s mind would be to evoke the right emotion. The color you choose should be the color that represents the industry your product or service is based in.
Ever wondered why most of the fast food chains have red in their logo? Why Hospitals are always green or blue? Here is a chart that would help you to choose right color for your brand according to your brand strategy.