Brand Experience Through Packaging

by Zaara 25, Jan 2016

WOW! That Package!

So you have got an amazing product. The functionalities are off the chart, and your marketing strategies align with best practices in the category. But your sales are not what you had expected. Some products in the market are not as good as yours, yet they have better sales figures. Sitting on the shelves around the stores, your customers are not picking up the product. Ever wondered why?

Packaging is the key. Packaging is one of the key components of branding, which most companies ignore. In the era of super and hypermarkets, where the aisle is filled with products and cramped together, only your packaging can help you to move your products from the shelves to the shopping cart.

Good product packaging can become your brand identity itself. Imagine a lady walking with a robin’s egg blue color paper bag; most people will identify it with Tiffany & Co. But those same people might not be able to identify the jewelry itself.

Getting a good product packaging design doesn’t have to be expensive, but it has to be right for your product and its industry. That’s how the bridge from the shelf to the shopping cart is created.

Creating Impactful Product Packaging

Know thy Customer!

Understand the customer demographics. What they would like is how your product should look like. Just because work and elegance work for Apple doesn’t mean it would work for you. Talk to the designers and strategists to come up with the best design.

Expensive look and feasible Design

Good Design need not be expensive. Find an agency that thinks the same way you do. Sometimes a single label designed correctly can do the magic.

Packaging is the Customer’s brand experience

Create fun packaging. We understand that it is not possible with all the products, but there can always be something that makes your customer wow! Or even curious.

Get on the Green Wagon.

Eco-Friendly or reusable packaging can attract customers. Even if everyone ignores climate change, a small gesture of buying earthy and eco-friendly makes them feel good. Tapping into these emotions can also do wonders for your product.

Be honest

Most of the products need information to be provided on the packaging. Be honest about the information you provide. In the current market, wrong information can blow up in your face because of social media.

Try a few of these, and feel free to let us know. And if you feel you need someone to help with packaging in Dubai, feel free to contact us.