The advertising industry in Dubai is getting competitive as more businesses in the UAE understand effective advertising. The Middle East advertising agency market size is expected to reach USD 10.78 billion by 2031, as per a market insight by Mordor Intelligence. It clearly indicates it is the best time to invest in the advertising sector in the UAE. If you are planning to enter this sector, securing the right license is a requirement. In this article, we will walk you through the process of obtaining an advertising license in Dubai.
Back to topWhat are the Types of Licenses Required for an Advertising Company In Dubai?
If you are starting an advertising company, you will have to choose from the various types of business licenses in Dubai to operate legally in the city. Here are two types of licenses relevant to advertising services in Dubai:
Advertising License
An advertising license in Dubai is required by an advertising company that specialises in marketing, branding, and social media. With it you can offer a wide range of services such as social media ad campaigns, email marketing, media buying, and content creation services. It is ideal for firms focused on digital marketing and advertising solutions.
Media License
A media license is required by big media houses or agencies planning to work with digital platforms, media channels, video production, and social media marketing. This license ensures compliance with the UAE Media Council’s content regulations.
Back to topWhat are the Steps to Get an Advertising License in Dubai?
If you are planning to start an advertising agency in Dubai, understanding the steps to obtain the license is necessary. Experts at Commitbiz can guide you through a simplified licensing procedure in Dubai. Let us look at the step-by-step process:
Step 1: Choose the Jurisdiction
The first step is to decide whether you want to start your business on the mainland or in a free zone. Dubai free zone company formation in the advertising sector is popular due to features such as 100 per cent foreign ownership, repatriation of profits, and simplified licensing.
Step 2: Select the Business Activity
Identify the specific services your business will offer such as digital marketing, event promotions, media production, or public relations. Determining the nature of business will help you apply for the appropriate advertising license in Dubai.
Step 3: Choose a Legal Structure
You can take the help of our experts to select a legal structure that suits your business. You can choose to register as a sole proprietorship, limited liability company (LLC), or a branch of a foreign company.
Step 4: Reserve a Trade Name
Select a company name that reflects the nature of your business and complies with UAE naming regulations set by the Dubai Department of Economic Development (DED).
Step 5: Get Initial Approval
Our experts will help complete all requirements and submit necessary documents to obtain the initial approval from Dubai DED. It will be in the form of a no-objection certificate (NOC).
Step 6: Get Additional Approvals
For an advertising business setup in the UAE, you may need approval from additional authorities such as the UAE Media Council and the National Media Office. We will help get your approval easily.
Step 7: Arrange Documents and Pay Fees
In the final step, we will help arrange your documents and submit the application. Pay the required fees and secure the advertising license.
Back to topWhy Dubai Media City is Ideal for Starting an Advertising Company?
For venturing into advertising services in Dubai, the Dubai Media City free zone is a suitable free zone. This is due to the world-class infrastructure, simplified business setup, and access to a media-focused community offered in this free zone. A company formation in Dubai Media City is ideal because:
- Global access to Middle East, North Africa, and South Asia markets
- Home to global and regional media, advertising, and PR firms
- State-of-the-art office spaces and production studios
- Strong backing from Dubai Development Authority
- Hosts global media and advertising events, increasing exposure
Why Choose Commitbiz?
Ensure you follow the legal procedures and secure your advertising license in Dubai to establish your brand as a trusted advertising company in Dubai. Commitbiz experts can help you with a quick and simplified licensing procedure for your advertising company in the Emirate. Contact us for a free consultation.
Back to topCan I provide online advertising services in Dubai with this license?
Yes, an advertising license in Dubai typically covers online advertising services.
Do I need prior experience in advertising to get a license in Dubai?
Prior experience is not mandatory, but having a background in marketing or media can be beneficial.
Can I sponsor employees with an advertising license?
Yes, once your business is licensed and operational, you can sponsor employees. The number of visas permitted depends on your office size and business activity.
