Dubai tourism strategy

Dubai Tourism Strategy

by Zaara 16, Nov 2021

As a travel destination, Dubai is always regarded as one of the most innovative and attractive travel hubs worldwide. The government of Dubai strongly supports and encourages tourism and considers it a fundamental and significant pillar of its economy, pushing the city to formulate its strategy. The ‘Dubai Tourism Strategy’.

Dubai enjoys a global membership as a major destination for business and shopping, and today contributes some of the world’s leading offerings in hotels, conference centers, entertainment prerequisites, and shopping centers. 

It has a beneficial location close to some of the world’s most dynamic tourism centers. The emirate also remains a renowned destination for its neighbors in the Gulf countries.

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Tourism Industry in Dubai

Dubai, located at the heart of the UAE, is considered one of the world's fastest-growing cities. The area unites millions of tourists from different parts of the world, becoming a popular tourist destination. The Dubai Tourism Department has seen an improvement in the number of tourists over the past few years.

The United Arab Emirates has adopted a plan of economic diversification. The tourism company stands as one of the highest-performing sectors in the nation. The tourism industry in Dubai has given numerous advantages and substantial opportunities to turn the area into an entertainment and tourist spot. 

It has a wide-spread map connecting every known nation regarding transport connections. Dubai is an eye-catching location, gathering foreign ex-pats from every possible corner, whether at museums, international conferences, event management, or even international sports events leading the way to open many tourism businesses in Dubai.

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Let’s Rewind to Dubai Tourism Strategy 2020

The UAE Department of Tourism built an innovative plan, ‘Dubai Tourism Strategy 2020’, to draw 25 million visitors by the end of 2020, assisted by continuous preparation and strategy building. 

The mark was almost touched by the end of the expo, which concluded on March 31 of that year. Furthermore, the effect was seen in jobs and other sectors as it expanded to reach its next level.

Dubai Tourism Marketing – How the 2020 Strategy was Achieved

In 2013, the 2020 Dubai Tourism Initiative was approved. The Dubai tourism marketing focused on making Dubai the first choice for international leisure and business travelers.

It involved enhancing the supply of activities, attractions, facilities, services and packages in Dubai and making them attractive to a broader audience. The plan concentrated on three main goals:

  • Preservation of market share in current source markets
  • Growing market share for markets with high potential for growth
  • Rising the number of trips replicated
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Dubai Tourism Vision 2027

The Tourism Department of the UAE has developed an ambitious tourism strategy backed by continuous planning and strategy building that would attract 25 million tourists by the end of 2025. 

The Dubai government aims to attract more than 100,000 companies and has committed to organizing 400 global economic events annually by 2025. It also plans to encourage private sector and family businesses to list on Dubai's financial markets and stock exchanges.

The goal is to uplift Dubai’s rank at first place in the tourism sector at an international level surpassing Bangkok, London, and Paris. Currently, it needs more than 50% of more visitors than the present count.

By the end of 2027, it is expected to contribute 12.4 percent of the GDP. The effect can also be seen in the employment sector as it would grow to achieve its next level.  

As tourism is the fastest business among every other business. A lot number of people travel for other activities. The number of visitors is growing in the UAE because of its multiple aspects. To start your tourism agency in Dubaicontact us. Commitbiz is here to help you fulfill your business dream.

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What was Dubai Tourism Strategy 2020?

The nation aimed to attract 25 million visitors by the end of 2020, with Expo 2020 being a major attraction.

How UAE works towards improving the tourism sector?

The nation strives to uplift the sector with its continuous efforts and plans like tourism strategy 2020, tourism vision 2027, tourism strategy 2031, etc.

What is Dubai Vision 2027?

The goal of Dubai Vision 2027 is to uplift Dubai’s rank in first place in the tourism sector at an international level.

What is Dubai’s tourism industry’s projection?

It is projected to contribute 12.4 percent of GDP by the end of 2027.