6 Things to Consider before setting up an Online Business in Dubai

by Zaara 11, Mar 2020

If you have been thinking of setting up an Online Business in Dubai, this guide highlights the essentials that you should know before investing.

Undoubtedly, today, launching a business online is the need of the hour. No matter how innovative your product, how well-planned your brand, or how much research you’ve done, you may find yourself in a position where you need to reboot your business.

With time, consumers have adopted the digital transformation and shifted from brick to click, which brought a massive shift in the customer’s and sellers’ perspectives.

Customers- have the freedom to buy products and services from the local or national borderline.

Sellers- situation turns out to be challenging as the national and global competitors are a part of the race.

So, what’s the solution? Doubtlessly, it is to start an online business, and Dubai has been one of the most challenging business grounds that any investor can think of.

To get a better idea of the same, you can have a look at the Benefits of Setting Up an Online Business in Dubai.

What to Look for Before You Setup an Online Business in Dubai?

Mapping down the essentials at the initial stage will help you to channel your business activities accordingly. A few of the factors that you need to consider involve:

1. Understand the Business Objective

Whatever business you are planning to start with, make sure to have a clear idea regarding the services or products to be offered.

Make sure to consider the following points:

  • What is the product/service all about?
  • What problem will it solve?
  • How will you brand or design your product?
  • What medium of promotion will be used?
  • What will be the source of finance?
  • Which server and hosting will you proceed ahead with?

2. Connect the Dots

Figuring out the answers to the above questions will help you to map your business plan accordingly. You will get a clear idea regarding the steps that are to be followed at a time and can definitely create a checklist for the same.

3. Understand the Market Scenario

When it comes to the online business, the competition level goes beyond the boundaries, which turns out challenging.

For example, if you are planning to sell a beauty product range online, first you need to figure out the competitors available in the market. Certain other aspects that are to be considered while doing competitive research involve:

  • The business/trade name
  • The product/service range offered
  • The pricing of the products/services
  • Pricing strategy which includes offers & discounts
  • The packaging of products
  • Service-delivery procedure

4. Create Website & Social Media Handles

Next, you need to make sure to have a web presence that will allow you to display the products and services you offer.

Simultaneously, do create respective accounts in the social media handles to target the audience respectively.

Hands-on in Analytics

Linking tools like Google Analytics or SEMRush to your website helps you to monitor your website on various parameters.

Information like the total number of pages visited, audience demographics, links with high and low traffic, and even the growth of competitors in the online market can be easily traced. Based on these findings, you can map your strategies accordingly.

Be Aware of the Tech Developments

When it comes to online business, it is very essential for business owners to know about the technological shifts and advancement that takes place in the industry.

Having a clear idea about the same will not only help you to enhance your knowledge but also will help you to implement new technological moves to drive your business.

The implementation of digital strategies in business activities turns out to be an awesome move when it comes to capturing a regional, national or international audience.

Starting an online business in Dubai is one of the most profitable moves that you can make today. Dedicated free zones like Dubai Internet City are meant to focus on IT start-ups and online businesses.

If you are wondering how to start an online business in Dubai, we at Commitbiz Management Consultants are here to assist you with the answers.

For more information, feel free to have a word with our experts. Contact us today-we’d be glad to assist!


Is Dubai the best location to start an online business?

Yes. Dubai has friendly laws and policies and moreover, is located strategically for trading with the world market. This makes Dubai the best place to start an online business.

How much does it cost to start an online business in Dubai?

It depends on the activity you choose, the location you focus etc. However, generally, it takes somewhere around AED 10000 to AED 45000.

To start a commercial business online in Dubai, what license in required?

You would need a e-trader license.

Which freezone is better for online businesses in Dubai?

Dubai Internet City and Dubai CommerCity are some of the best freezones for starting an online business.

What license do non-UAE nationals require to start an online business?

A Portal license is required.

Start your Entrepreneurship Journey Today in UAE from AED 5,500

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