5 Ways to Make Your Start-Up Stand Out in UAE

by Zaara 22, Oct 2020

If we have to define business in the 21st century in one word, then it would be a “start-up” culture. In today’s world, it doesn’t matter how many resources you have with you. If you have a new idea, then you are going to find investors all over the place, and you’ll be able to start a business of your own. Put simply, all you need to have is one different and unique idea, and just like that, you’ll be able to set up your own business.

However, no matter how easy this may sound, you must know that competition in the market is fierce, and you’ve to make sure that you are doing everything right to make your business stand out among the crowd.

The market in UAE is blooming for almost all kinds of businesses, and you have to ensure that you are making your entry in a way that you manage to establish your business even among your competitors.

In this blog, I’ve narrowed down some of the most important tips and tricks that will help you in making sure that your start-up stands out from the rest of the people and you make enough sales.

Customize Your Idea

One of the most important things that you need to keep in mind if you want your business to stand out is to make sure that you are getting customized packaging for your product. Be it a corrugated box or a simple packaging bag; you need to make sure that it has the label of your brand on it. It is going to create brand awareness of your brand. Above all, people will start recognizing your brand just by looking at your logon, which means that your brand will be advertised well.

Build Online Reputation of Your Business

No matter how amazing your business idea is or how perfect your product is, if you are not using social media and other online platforms to promote your business, then you simply can’t make it in the tough competition out there. If you want to ensure that your brand is recognized among the masses, then you have to work on the online presence of your business.

Don’t Forget Making a Mobile App

No matter how big or small, almost all businesses have their apps to make it easy for their employees to do business with them. Therefore, you need to make a rock-solid mobile app that provides the user with useful and easy features that are necessary for the promotion of your business. This way, you’ll be able to make sure that all your customers can reach you easily whenever they want without having any kind of trouble.

Share Relevant and Engaging Content

Creating your business pages of different online platforms is not enough. You have to make sure that you share relevant and important content on your social media pages that ensure the engagement of the clients. It helps your customers to interact with you, and hence they feel special about your brand.

Create a Unique Sales and Marketing Report

Lastly, if you are not showing creativity in your marketing strategy, then you are making another mistake. You have to make sure that the marketing and sales strategy of your brand is right on point and market competitive. It helps you to make sure that there is no department where your competitor is taking the lead over your brand, and you are staying on the top of your game. Use all the platforms for the marketing and branding of your product as it is one of the most critical deciding factors when it comes to the overall success of your business.


What are the reasons to form a start-up company in the UAE?

  • Repatriate your entire profit
  • Duty-free status for life
  • Lucrative geographical location
  • Availability of office space
  • Ease of access for the family

How to set up a start-up in the UAE?

  • Finalize your business activity
  • Select a trading name
  • Chose the legal entity- mainland or free zone?
  • Apply for the trade license and visa
  • Open a bank account

Which are the top start-up companies in the UAE?

  • CAFU
  • Kitopi
  • Inspire Integrated Services
  • Yellow Door Energy

How many start-up companies are there in the UAE?

Around 4000.